Formerly an Eastern Bay division of Gouk and Sullivan Ltd, Milbank had a challenge in distinguishing themselves from their partners in Auckland and as such wished to create a unique identity from scratch. Established in 1931, the business has a rich family based history and it was imperative that this shone through in the new identity, along with their size and capabilities. A solid logo design coupled with evocative photography and compelling marketing collateral was the key to setting the business along it’s new path on which they are flourishing.
