The client wanted to refresh a brand they felt was tired and dated, and in doing so delineate one of their successful service offerings (White Island Volcano Flights) from the Frontier brand. In doing so we built a stable of sub-brands across 5 services, leaving Frontier as the umbrella entity. A multi award winning tourism operator with a serious commitment to excellence in marketing, we knew we had to deliver at the highest level. Helicopter trips to snap up the photography was a fun bonus! When are we heading up Te Urewera’s Mark?